When it comes to supportive services and active adult communities, builders aren’t offering everything consumers would like. The vast majority of 55+ new home builders have provided large golf-course or amenity-rich communities and market to “active adults.” Yet an NAHB/MetLife report indicates that one-third to one-half of potential 55+ buyers would prefer to have supportive and care services offered in 55+ housing communities. What does this market segment want, and how can home builders reach them? Read More...

Not every Boomer wants to downsize. Some want to share their space with parents, siblings, and kids. Here's a creative repositioning of a large house into a multi-generational home that provides both common space and private space. Read More...

In this new regular feature, experts from the 50+ Housing Council will answer questions from readers concerning design, development, business management, sales and marketing, and other aspects of 50+ Housing. The first round of questions came are some often heard by Council members. We hope to hear from readers with questions in future issues. Read More...

Job losses, home foreclosures, and basic demographic changes are driving the return of the multi-generational household, according to a report completed last year by the Pew Research Center's Social and Demographic Trends Project. Read More...

That's not an exaggeration. After three days of education, networking, and product tours at the 2012 International Builders' Show, you'll go home with dozens of ideas that will strengthen your firm and sharpen your competitive edge. Read More...

One downloadable book presents data and expert commentary on aspects of the 50+ age cohort. The other offers multiple ways to make homes more energy-efficient — one of the main concerns of the 50+ home buyer.  Read More...

A Pennsylvania 50+ builder teamed up with a financial institution to offer prospective buyers a version of the reverse mortgage — one that supports the purchase of a new home. Buyers leaped at the opportunity. Read More...

The Atlanta 50+ Housing Council isn't just waiting for the economy to turn around...they're pushing it forward with member education and community involvement. Read More...

All home buyers want a house that's easy to live in, and for 50+ buyers, that almost always means no stairs between the living area and the laundry. The experts from Whirlpool present some of the latest approaches to putting the laundry area in the place that's just right.  Read More...

Multi-tasking toilets, a range that's fast and energy-efficient, and windows that make it easy to have fresh air, but hard for uninvited guests to enter. Read More...