Some call it strategy, others might consider it creative survival. Take a look at some dynamic marketing plans that  turned "survival mode" into a successful outcome. Read More...

Affordable can still showcase excellence. Three 55+ communities in three different markets prove that you don't have to sacrifice quality, amenities, or value to create an attractive, affordable senior housing community that thrives. Read More...

In the increasingly competitive arena of low-income housing tax credits for affordable rental housing for seniors, non-profits — including the faith-based non-profits in this story  — generally have an advantage over for-profit firms when credits are awarded. But often, partnering with such groups can benefit everyone. Meet three faith-based non-profits working in housing, learn their priorities, and consider the possibilities. Read More...

When the housing bubble burst, builders and developers across the country were faced with game-time decisions that could make or break their companies. The active adult market is no stranger to the effects of the strain on housing — layoffs, cutbacks, and downsizing — but survival is possible if you create the right strategy to readjust and realign your product. Windsong Properties made the adjustments to stay in the game. Read More...

A recently-released research study from the MetLife Mature Market Institute (MMI), titled “Inheritance and Wealth Transfer to Baby Boomers,” attempted to quantify how much boomers might expect to inherit from the preceding generation. The study was based on work done by the Center for Retirement Research at Boston College in cooperation with the MMI. Read More...

Now is the best time to come together as a council and an industry and use one another as a viable resource as we forge ahead into the recovery. NAHB has a wealth of resources and information, but the most valuable asset is the membership — our ideas, our expertise, our success stories, and the mistakes we've all learned from. Let's get together this year at the NAHB annual membership meetings.  Read More...

Todd Harff, a 10-year member of the 50+ Housing Council, explains what the Council has given him, and how he gives back. Read More...

A book that explains how people deal with change provides help that can raise everyone's comfort level and lower resistance to big life changes. Markets change as well, and if your firm wants more information about Green building, the five case studies of Green site planning will help you move forward. Read More...

Lights, colors, patio doors and a residential generator — all aimed at making the exterior of the home safer and more attractive. Read More...