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| by William H. Kreager, FAIA, LEED AP, MIRM |
Boomers
may be a generation, but their choices have always reflected their
individualism. And that's the case with housing. Some want to retire in the
same suburb they've raised their families in, others want a destination with
lots of amenities. And many want the cultural features, good food, and
intellectual stimulation that you can find in a big city. This author, someone
with decades of housing industry experience, chose the city. Read More... |
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| Assume Everything Has Changed |
Today's
clients are not the same as those you dealt with just a few years ago.The 50+
shopper's expectations have changed — not just for your product, but also
for the experience of buying. Your company has to know the "new
client," and be ready to meet that client's needs. Read More... |
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| Gold Zoning: Acquiring Development Approval for 50+ Housing Sites |
You've
got land, you've got an architect, you've got potential customers...now all you
have to do is get your plan approved. But what used to be a "slam
dunk" can turn difficult. The information and insights in this article
will help you prepare a winning strategy. Read More... |
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| Up-Front 'Extras' Can Turn 50+ Home Shoppers into HomeOwners |
| Terry Connett, Whirlpool Corporation |
Every builder knows that it's harder to sell an empty house. And every buyer knows that the furniture in the model doesn't come with the deal. But Whirlpool, one of the sponsors of the 50+ Housing Council, suggests that including an exciting new appliance — or a coordinated suite of appliances — might help move a shopper toward becoming a buyer. Read More... |
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| Research: Housing Trends for the 55+ Market |
Who
buys and rents 55+ housing? What do they want in a new residence? Why do they
want to move? These questions, and many more, are answered in the new
NAHB/MetLife report. Check out highlights from that report here. Read More... |
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| Chair's Message: 2010 — We Weren't Just Treading Water |
2010
is over, and in terms of housing, that’s about the best thing you can say about
it. But instead of just trying to stay afloat and wishing things were better,
the members of NAHB and the 50+ Housing Council were working hard all year tomake 2011 better. Here are some of the good things that happened: Read More... |
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| 50+ Housing Council Membership: It's the People |
Why
participate in the 50+ Housing Council? There are lots of reasons, but for one
long-time member, it's the networking with other consummate professionals.
Read More... |
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| Recommended Reading: Marketing, Selling, and Design |
First,
there's an updated look at marketing, specific to 50+ housing. A second book
explains what the human brain is looking for when it buys. Finally, a design
book looks at inclusive, universally-designed housing and neighborhood
development together. Read More... |
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Experts in universal design led 50+ Council members and guests on a tour of the exposition floor at the recent International Builders' Show. Take a look at some of the products that work well for the 50+ demographic — and for everyone else. Read More... |
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| Alternative Magazine Format: Turning the Page |
50+ Housing Council member Scott Dixon, of Mature Living Choices, has graciously provided an alternative, turn-the-page format for the online newsletter. Read More... |
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