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In This Issue |
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| What's the "New Normal" Today? |
| by Elise Platt, President, E.A. Platt and Co. |
Anyone who’s been in the housing industry for more than 30 years, as I have, realizes that after every bust cycle there emerges a “New Normal,” as occurred in the late 70s, and after the slump in the 80's and early 90s. So, what will be the new normal now? Read More... |
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| Design: Beautiful Basics, Fewer Frills |
| by William J. Devereaux, Jr. |
Do you want to sell more single-family homes to the active adult market? Then value engineer your designs and don’t tell anyone! A "stealth" redesign can showcase attractive must-have features, and turn the "extras" into options. Read More... |
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| The Market Contracts, and Builders Adapt |
The worst housing recession in a lifetime has shuffled the cards for both active adult home builders and their prospective customers. How are builders and developers responding to this altered marketplace? Read More... |
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| Success Story: Coffee, Jazz, and Active Adults |
Rittenhouse Square, a 100-unit affordable, four-story rental community for residents aged 55 and older, is as classy as any upscale market-rate apartment property. Read More... |
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| Chair's Message: After the Steep Slide, the Long, Slow Climb Back |
While the key housing indicators – job growth, starts, household formations – are still fairly anemic, there are some early signs within our sector that may indicate that we may have hit bottom. Many architects and designers are reporting that they are once again busy: one designer said that her “business is exploding!” And membership in NAHB rose this month, for the first time since August, 2009. Read More... |
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| Research: Housing Starts in Age-Qualified Communities |
Thanks to NAHB's efforts, the Census Bureau is now tracking housing starts for 55+ communities. Here is the first look at this new data. Read More... |
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| Recommended Reading: Green Products, Prefab and Sustainable Homes |
Anyone building today is increasingly likely to be building green, bulding sustainably, and building efficiently. These two books offer information, and inspiration, for such projects. Read More... |
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| Hot Products: Humidity-Sensing Fan; Induction Cooktop; Flip Shower Head |
New and improved products that will make cooking and bathing easier and safer for everyone. Read More... |
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