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While there are some signs of life in the country's 50+ Housing sector, many builders and developers are sitting with stalled communities, and wondering how to generate excitement and interest among potential buyers. Here is some practical, low-cost advice to get you back in the game.
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Gone is the era of the gigantic house… for most of us anyway. As with “Super Sized” hamburgers and fries, everyone is looking to scale down what was recently thought of as normal. The smaller home is here — and we need to show our home buyers that with it, we can not only meet their needs, but also satisfy their wants.
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| Ed Hord, FAIA, LEED AP, CAASH, CGP |
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Most people used to buy cars, but as prices went up, many began to lease instead. Is this happening with 50+ housing? An award-winning designer believes that future trends in the 50+ housing sector will favor an increased focus on multifamily rentals. Find out why...
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| Research |
Pulte/Del Webb polled the very first "class" of Boomer buyers in 1996 — and checked in with 50- and 64-year-old groups this year. See what's changed in that time period.
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| Chair's Message |
Mike McGowan, Chair of the 50+ Housing Council, sees signs of spring, and looks for similar hopeful signs of renewal in the housing industry. Until that comes, thousgh, he points toward some "lifesaving" information in this issue that can help keep businesses afloat.
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The 50+ Housing Council's 2010 Webinar Series is scheduled! It's free to members (and affordable to others), so take a look at the schedule and pencil the important dates into your calendar!
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| Departments |
Two important new selections —
Building for Boomers: Guide to Design and Construction, and
Social Media for Home Builders: It's Easier Than You Think
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Well-designed products make a home easier to live in — and look really good while they're doing it. Here are some that you may not have seen, but that can make a difference to your prospective buyers.
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