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Building for Boomers & Beyond
January 14, 2010
50+ Housing Online Magazine
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Features
50+ Housing: Emerging Trends
Mike Kephart

What's the next big trend? Mike Kephart thinks is the one we haven't noticed yet. But he points out a few that have been on the radar screen, and will be even bigger in the future.
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Those 70+ Somethings...
Margaret Wylde, Ph.D.

Experts estimate that there are 28 million Americans aged 70+ in 2010. But by 2020 there will be 37 million, and by 2030, when the Baby Boom has cycled through, there will be 51 million. It's probably not too early to start learning more about this age group.
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Ready for the Recovery?
Rich Carlson

Do you have a plan for the economic turnaround? It'll be slower coming back up than it was going down, but you can get a head start by finding out what your prospective clients want, and devising a way to offer it to them that will address their fears and concerns. 
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Chatfield Farms: Designed for Success

By examining the market and the competition, Wyndham Homes was able to determine what it was that buyers wanted — and that their competitors weren't offering. It was a winning combination.
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Chair's Message
An Ending, and a Beginning
Pat Kelley

The outgoing 50+ Housing Council chair counts the blessings of this year, and sees a better year ahead.
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Research
Benefits of the Homebuyer Tax Credit to the 50+ Market
Robert Dietz, NAHB Asst. V.P., Tax and Policy Issues

The home buyer tax credit is now in effect until May 1 — the perfect lead-in to a builder's selling season. Learn what it can do for you, and what it's already done.
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DEPARTMENTS
Recommended Reading

What are your clients and their families reading? Here are a couple of recent books written for consumers who are contemplating retirement, and the issues that arise concerning downsizing, type of housing, location, and more.
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Hot Products

Take a look at some great products that debuted at the 2010 International Builders' Show in Las Vegas.
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