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Building for Boomers & Beyond
July 22, 2009
50+ Housing Online Magazine
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Features
Marketing to Boomers Online: Essential Concepts and Best Practices
by Helen Foster, Principal, Foster Strategy, L.L.C.

Boomers have learned from their kids and grandkids that the Internet is everybody's first stop to research a major purchase or decision. Find out how top Web designers engage the attention of Boomers who are shopping online for a new place to live.
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Boot Camp for Builders in a Troubled Economy
by Bill Becker

50+ buyers have changed with the difficult times — it's not just the money, but it's and their willingness to consider making big transitions. It's time to revisit the basics of selling , both to polish your skills and to adapt your strategies to new situations.  
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Parkview Court: Profile of a Winner

All the Best of 50+ Housing Award winners have something special going for them. Find out what made this entry a winner in the most recent awards competition — and think about entering your projects in the competition this coming year!
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Monthly Features
Chair's Message: Hitting Bottom? Not Yet.

Times may be tough, but using this time to hone our skills and reinvent our businesses will put us out front when things finally turn around.
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Research: NAHB and MetLife Mature Market Institute Examine Boomers and Housing

We all have a pretty good handle as to who Boomers are. But it's also useful to know who they were a decade ago, and how they've changed in terms of where they want to live and why. Dive into some great data! 
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Success Stories
by Betsy Sheppard and Karla Zientowski, B. Sheppard Consulting

Believe it or not, there are still communities out there that are selling like hotcakes. The Saluda River Club in South Carolina is beating all the odds...and this story explains how they're doing it.
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Recommended Reading

These two timely books — one sharing effective sales strategies, the other a step-by-step guide to building green — will help you survive the downturn.
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Hot Products
The newest and most interesting building products and services for 55+ Housing.

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